![]() ![]() You can also send free power-up gifts to friends that appear as Facebook notifications they’re sure to see, which will definitely help Angry Birds with virality. You can see high scores of friends and invite others to compete through the flash game’s sidebar. ![]() Rovio has also nested some enhanced social features to foster pig-smashing community and juice up user acquisition. These purchases combine with mobile app sales and physical merchandise to make Rovio a very well monetized developer. Those looking to fire birds for eternity can buy 1000 uses of any power-up for $20. There’s the Sling Scope for pinpoint targeting, Birdquake to shake down precariously perched pigs, Super Seeds for stronger birds, and the King Sling for a velocity boost. In classic freemium style, you get the first power-ups free, but more uses will cost you. Rather than make you pay $1 up front for a mobile download, there’s 4 new powerups that you can buy for cheap – just $1 for 20 uses.īy expanding its in-app purchases beyond the level-beating Mighty Eagle, Rovio could earn higher a higher average lifetime revenue per user for itself and Facebook rather than squeezing a single golden egg from players upon install. ![]() Angry Birds has just launched on Facebook, and developer Rovio is trying out a different business model that flocks together with other freemium games on the social network. ![]()
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